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Other Papers on :Virgin Group

P/B/525. Virgins diversification strategy

(2005, 3500 words)

The paper reports on the Virgin Group providing their overview, the analysis of links between the diversified companies that make up the group, Virgins diversification strategy, criteria for further diversification of their business, present structure and management, etc. Recommendations are made on structural and managerial improvements. Virgin; diversification



 
   
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