The paper reports on Vodafone providing analysis of the companys missions, objectives, strategies, business integration, marketing, finance, research and development, HRM, managerial structure, corporate culture, leadership, etc. The analysis of the companys performance is conducted using SWOT, PEST and Porters Five Forces models. The main problems of Vodafone are outlined and supplied with recommendations on alternative strategies. This paper analyses Vodafone's possible entry to Turkey mobile market.
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