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Other Papers on :Automobile (Car) Industry

Other Papers on :International Business

P/B/503. Dissertation. World car industry: strategic analysis

(2005, 12000 words)

The dissertation provides a comprehensive report on the automotive industry tracing the history of its development and discussing the stagnating Western car market and the growing Asian market. A review of studies is provided on the specificity of cars, fragmentation and dynamic structure of demand, purchasing methods, after-sales requirements, industrial inefficiencies, and new directions based on the strategies of ‘old giants (Ford and General Motors), European conglomerates (Volkswagen and DaimlerChrysler), European ‘moderates (PSA, Renault-Nissan, BMW), and Eastern ‘miracles (Toyota, Honda, Hyundai). Companies strategic mistakes are analysed; solutions to their problems are offered.
 
   
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