P/B/501. Importance of corporate social responsibility (CSR) in cross-cultural management. Case of Colgate Palmolive

The paper reports on the expansion of Colgate Palmolive, a global consumer products company, to South Africa relating the companys background, and reviewing the needs of cross cultural management on the basis of Hofstedes cultural dimensions model. The issues of corporate social responsibility (CSR) are addressed and supported by the stakeholder theory, social contracts theory, legitimacy theory, etc. highlighting the importance of CRS to organizations and businesses.