P/B/475. easyJet SWOT Analysis

The report presents a SWOT analysis of easyJet, which saw another year of strong growth and added opportunity through the expansion of its route network. However, the report also highlights how the company is facing increasing pressure from both traditional and low-cost airlines. As a result, it is suggested that easyJets future performance will be decided by how well the company implements its business strategy, maintaining a low cost base, establishing itself on key routes and developing its management team to support the advancement of a growing airline.