P/B/473. British Airways SWOT Analysis

The report presents a SWOT analysis of British Airways Plc. It highlights that despite the turbulence in the aviation industry over the past 5-years and its associated re-structuring; British Airways remains one of the worlds leading airlines with flights serving customers in some 135 countries through its one world alliance. However, it also points to poor labour relations and a reliance on particular routes as key revenue streams remaining a weakness for the airline. Nonetheless, the report suggests that considerable opportunities lie ahead of British Airways if it is able to take full advantage of the benefits afforded by the new Terminal 5 at Heathrow and shifting customer needs towards low cost travel.