P/B/470. Starbucks SWOT Analysis

This report provides a global SWOT analysis of Starbucks Corporation. It highlights that Starbucks is in a potentially precarious position. Its current sources of strength could turn into its greatest future weaknesses. In particular, its reliance of the US market and beverage innovation have enable Starbucks to grow at a considerable rate and establish itself as a leading global specialty coffee retailer. However, in an already volatile and competitive market, its future opportunities for growth lie in international markets, where the company has already experienced some problems. Key challenges lie ahead.