P/B/464. Tesco vs. Sainsbury: External Environment Analysis

This report is aimed at providing an in-depth analysis of the businesses of Tesco and Sainsbury. It is focused at providing the external and internal environment analysis in which companies operate and how this has impacted upon the strategic routes adopted by the companies. In order to achieve this aim, report provides analysis with the help of PESTEL and Porters Five Forces. The report concludes by summarizing the strategic implications for both the companies by using Porters Generic Strategy as a framework, under the light of their specific SWOT analyses.