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Other Papers on :International Business

P/B/449. Dissertation. Promoting trade relationships between Malaysia and UK: report on MARTRADE

(2005, 16000 words)

The dissertation reports on the corporate communication activities of MARTRADE, Malaysia's non-profit government organisation promoting overseas trade. The study offers a review of literature on trade relationships between Malaysia and the UK, on MARTRADEs corporate strategies, and on the theory of corporate identity, image and reputation. An overview of MARTRADE problems is provided using the method of direct observation (interview, self-descriptive questionnaire) in combination with the content and computer analysis of the obtained data. Recommendations are made about the companys promotional strategy.
 
   
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