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Other Papers on :Football Industry

P/B/432. Beijing Hyundai football club: problems of membership and attendance

(2005, 3500 words)

The paper touches upon the problems of attendance and membership in sport organisations reviewing the practices of the Chinese football club Beijing Hyundai. Background information is given on the history of the club, the nature of Beijing, Chinese football environment, products and customers of Chinese football, Chinese fan culture, etc. A five-year plan for Beijing Hyundai club is outlined; conclusions are made about the importance of building fan loyalty.
 
   
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