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Other Papers on :Charity and Voluntary Industry

P/B/413. Cancer charities in UK: implications of competition

(2005, 3000 words)

The paper looks at the competition between UK cancer charities for cause-related marketing (CRM) comparing financial performances of cancer charities, their marketing environment, fund raising practices, etc. PEST and SWOT analysis of cancer charity organisations is conducted; similarities in communication methods and organizational developments are outlined. The activity of Marie Curie Cancer care is reviewed. Changes in UK non-profit sector are identified.
 
   
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