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Other Papers on :Automobile (Car) Industry

P/B/368. Report on global car industry

(2004, 5000 words)

The paper reports on the changes in the world automobile industry showing the main groups of players and their strategies over the past decade and focusing on the performance of the General Motors (GM) company. Business environmental analysis of the industry is performed using PESTE and Porters Five Forces models. Conclusions are made about the future of the global car industry.
 
   
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