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Other Papers on :Other Companies

P/B/365. Report on Chocoprima, a Swiss confectionary producer

(2005, 3000 words)

The paper reports on the performance of the Swiss company Chocoprima, a producer of confectionaries. The profile of the company is presented; the analysis of its activities is performed using various evaluation criteria, namely, the BERI index, the Uppsala model, the International Product Life Cycle (IPLC) theory, etc. The advantages and disadvantages of the so-called piggyback exporting are outlined focusing on export problems.
 
   
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