P/B/34. Corporate Strategy of Body Shop

The Body Shop (TBS) is an interesting and innovative international organisation. Their focus on core beliefs, press/advertising, management, supplier networks, training and treatment of staff are perhaps best practice. In this paper we will review the external environment, the financials of the business, conduct SWOT analysis and analyse its competitive stance from the Porter Five Forces Model. Our recommendations focus on retaining their core competencies and values, minimising financial risks, and opening up new opportunities in the future. These include mail order as well as the growing male market, and developing a CEO succession plan.