P/B/348. Analysis of the Merger of Daimler-Benz AG and Chrysler Corporation

The paper seeks to explain the difference between a transaction as a "merger of equals" and a takeover using the example of the fusion of Daimler-Benz AG and Chrysler Corporation. The history of the operation is outlined against the background of the situation in the automotive industry. The report analyses various issues of the merger such as strategy, leadership, organisational culture change and post-merger activities. The factors creating uncertainty for the employees in the merged/ acquired organisation are discussed.