The report addresses the problems of a worldwide recession in the power generation industry that took place at the beginning of the 21st century focusing on the performance of ATCO group, a corporation engaged in Power Generation, Utilities, and Global Enterprises. A literature review provides the background for the insights in the company's history, the situation in the gas and electricity sectors at the turn of the century, Demand-Side Management (DSM) programs and a market analysis for ATCO Energy. The company's competitors in Canada are discussed; its market strategies and unique selling points for products and services are analysed; the current financial situation is described.
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