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Other Papers on :Strategic Analysis

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P/B/339. Micro and macro environmental analysis of Paktel Limited

(2004, 4000 words)

The paper reports on the results of a micro and macro environmental analysis performed at the Pakistani mobile phone company Paktel Limited. The history and the market environment of the company are reviewed; the profile of the company is described along the lines of PEST, SWOT and Porter's Five forces model. Changes in the demographic environment in the country are examined to provide the background for the regional analysis of buying behaviour.



 
   
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