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Other Papers on :Strategic Analysis

Other Papers on :Mini

P/B/335. Strategic Analysis of Mini

(2005, 5000 words)

The paper reports on the subsidiary of the BMW, Mini. The performance of Mini is investigated within the framework of Macro-environmental audit, PESTEL analysis, Perceived User Value (P.U.V) analysis, SWOT analysis and Porters five forces paradigm. Possible limitations, critical success factors and the issues of competitive rivalry are identified with the aim of providing recommendations for future business strategies.
 
   
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