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Other Papers on :Strategic Analysis

Other Papers on :Bavarian Motor Works (BMW)

P/B/331. Report on BMW

(2004, 4000 words)

The paper offers an overview of the automobile industry over the past decades focusing on the profile of BMW Group. The changes brought about by the development of the car market are discussed along the lines of micro-environment and macro-environment using the paradigms of PEST, SWOT, Porter's 5 Forces, Value Chain Analysis, etc. The importance of using advanced information technology is emphasised.
 
   
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