P/B/321. HP and DELL: profiles and business models

The paper reports on the performance of two companies: HP and DELL. HP is a global provider of products, technologies, solutions, and services. The history of the company is outlined focusing on the merger between HP and Compaq and its consequences. HP's corporate culture is discussed highlighting the merits of its management style. The business environment of the company is analysed along the lines of products, competition and partnerships. DELL is one of the leading companies on world computer market. The paper offers an overview of the history of its establishment and competition environment. The business model of the company is presented focusing on the costs and competitive advantages. DELL's products, suppliers and customers are discussed.