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Other Papers on :International Product Launch

P/B/320. Strategies of entering Chinese market

(2002, 8000 words)

The paper looks at the role of China on the Asian market presenting an overview of its geo-political and economic features and exploring market entry strategies for a business related to English teaching. Marketing objectives are outlined; the issues of product adaptation, promotion, distribution and pricing are addressed. Economic, political and legal aspects of the market entry are considered.



 
   
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