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Other Papers on :Pharmaceutical Industry

P/B/314. Complementary medicines market

(2005, 2000 words)

The paper reports on the profile of pharmaceutical industry focusing on the complementary medicines market. An overview of the industry and the analised segment is given; the performance of a company operating in the market is discussed within the frameworks of website and packaging analysis highlighting the strengths and weaknesses of its marketing policy.
 
   
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