The paper reports on the performance of communications company Viacom analysing its external and internal environment. Macro-environmental analysis is performed within the PESTEL and Porters Five Forces frameworks. Viacoms portfolio of business is evaluated to outline the company's strengths and weaknesses. The author believes that the research could help Viacom to devise a strategy that will ensure its profitable growth. The paper is supplied with appendices containing more data about Viacom and its competitors.
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