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Other Papers on :Industry Analysis

P/B/297. Rivalry on the sports betting market

(2003, 1500 words)

The paper seeks to find out how competitive the sports betting market is. The author gives an overview of the industry's past and present focusing on the three large firms - Ladbrokes, William Hill and Coral, that now dominate the sports betting industry. Michael Porter's Five Forces model is used to estimate the intensity of rivalry between the existing firms. The conclusion is made that although the Big Three make up the majority of betting shares, high risks involved are bringing about strong rivalry; smaller bookmakers are advised to develop competitive strategies



 
   
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