P/B/296. Wal-Mart and US retail industry: case study analysis
(2004, 3000 words)
The report analyses the retail industry from the investors point of view focusing on Wal-Mart, the world giant retailer. The author presents the external analysis of the industry and an overview of the Wal-Marts internal environment followed by SWOT analysis. The international expansion of Wal-Mart is further explored, and recommendations are given for the investors of Wal-Mart and Retail industry over the next five years.
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