P/B/290. Analysis of Activities of Ahold food retailing company on the Polish market

The paper examines Ahold food retailing activities in Poland. After an overview of the historical and operational profile of the company, the author goes on to analyse its performance on the Polish market showing how the company's activities have been expanding since 1995, and highlighting the reasons for the Ahold's high efficiency (e.g. a well-developed logistics and distribution network). A special focus is given to the Ahold's entry into the market in 1995; the problems that faced the company are outlined and explained by the difficulties of the transition period that Poland was undergoing at the time. The paper concludes that Ahold is doing very well in Poland, and has only foreign competitors on the Polish market.