P/B/283. Quantitative and Qualitative Methods: advantages and disadvantages.

The paper draws comparison between quantitative and qualitative research assuming that quantitative research is based on objective measurement and numerical analysis (using opinion polls, questionnaires, etc.), while qualitative research is based on the understanding of social phenomena (using video and audio recordings, personal comments, etc.). The paper highlights the main strengths and weaknesses of both, quantitative and qualitative methods stating that either approach may appear more appropriate in addressing concrete social issues, concluding that both methods should be used in combination.