P/B/277. Dissertation. The advantages and disadvantages of organic food. The organic industry in the UK

This dissertation performs a research in organic food producing in the UK. The aim of the research is to determine the main benefits of organic food, as perceived by the stakeholders and the obstacles, if any, to progress the organic industry, and the efforts for the progress. The work is organized through the following stages: 1. Literature review explores the organic food study; 2. The research methodology is described (questionnaires, data interpreting, secondary data analysis); 3. The organic foods benefits are examined in terms of health, taste and environment and related to consumers demand; 4. Possible barriers for organic food industry development are searched at the governmental support level, commodity chains, which include different stakeholder groups, and retail locations; 5. Some ideas and schemes for expansion of organic sector are recommended with the use of some marketing tools implications. The final chapter summarizes the key points of the preceding chapters and concludes about the organic foods effectiveness in the whole.