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Other Papers on :Analysis of Airline Industry

P/B/21. Airline Alliances

(2003, 3700 words)

This paper consists of following sections: Introduction, Launching of airline alliances, Why forming alliances?, Characteristics of alliances, Types of alliances agreements, Benefits of strategic alliances, Risks of strategic alliances, Branding of alliances, Alliances as a marketing tool, Market competition from alliances and cases and examples.



 
   
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