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Other Papers on :Corporate Strategy: Theoretical Aspects

P/B/199. Perceptions of Corporate Strategy

(2004, 2000 words)

The essay is discussing the following argument of Lynch (2002): "Until now, corporate strategy has been presented as a unified, cohesive subject. It is important ?.. to explain and explore a fundamental disagreement which exists among commentators over the way that corporate strategy may be developed. Differing views on the content, process and nature of corporate strategy has arisen because of the subject" Lynch (2002). The essay aims to develop Lynch's argument further by discussing the different views and approaches to strategy. The essay also refers to the work of Richard Whittington.
 
   
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