P/B/170. Global pharmaceutical industry

This report presents the detailed investigation of the global pharmaceutical industry and analyses the ways in which technological innovation and issues of corporate social responsibility affect the industry. Report consists of the following sections: pharmaceutical industry analysis, pricing strategies, Research and Development in pharmaceutical industry, factors, which affect the companies operating in the industry, types of innovations (internal and external) in the industry future challenges, issues of corporate social responsibility which affect the industry and recommendations onto future development of the industry and companies.