P/B/147. Market-Entry and Competition: A Discussion of Strategies available to Entrepreneurs

This report is analysing market entry and competition strategies available for Entrepreneurs. In order to succeed in the chosen market, the entrepreneur has to look carefully at the resources available, the product or service offered and the target market. Limitations typical to a start-up situation have to be overcome by innovation and stamina. Research has shown that the most successful companies take into consideration the various strategies available to them without narrowing themselves in any respect. While some strategies are simply incompatible due to their opposition to one another, there is no reason why a superior quality product or service can not be priced below the market, as long as the customer's perception of this superior quality is given.