P/B/103. Global Airline industry analysis

This reports aims to answer the following questions: What have been the main environmental changes in the global airlines industry in the past decade? How have these changes impacted on the performance and strategy of the main players in the industry? What does your analysis suggest about likely changes in environmental conditions and company strategy in the coming decade? It looks at the Environmental Changes in the Airline Industry (PEST and Porter analyses), Performance of Strategy in the Airline Industry, Global alliances and acquisitions, Differentiation Strategy and the value chain and Expected Environmental Conditions and Changing Strategies.