GR/M/13. The role of the Internet to promote business in a Limousine hire company. Should/can an effective corporate web site for e-commerce be realised?

Abstract With the Internet the world is at your finger tips (British Telecom 1999). The huge growth of the Internet has allowed businesses to find new ways to expand their opportunities. It seems everyone has a web site theses days, and yet questions are constantly asked of its commercial viability. This hypertext presentation will attempt to answer questions relating to starting a web site to promote business. Arguments will be presented where the pros and cons of this media will be discussed in order to convince shareholders and management of a company the importance of web presence. Specifically the company I am to look at is a limousine hire company.