E/OM/41. Dissertation. Can TQM approach provide a successful and sustainable competitive advantage for small businesses?
(2006, 14 000 words)
The dissertation investigates philosophical and practical underpinnings of the Total Quality Management (TQM) arguing whether TQM approach is essential for gaining competitive advantage in small business. Literature is reviewed on the theory and history of TQM, characteristics of small business, advantages and disadvantages of TQM in small companies, implementation of TQM, etc. Conclusions are made about the effectiveness of TQM strategy for small businesses.
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