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Other Papers on :Other Companies

Other Papers on :Marketing Research

E/M/85. Marketing research for My Clozette

(2006, 4500 words)

The paper reports on My Clozette, a small fashion retail company, reviewing their background, and focusing on the strategies used to increase their customer base. A primary marketing research (through a questionnaire) is conducted to identify consumersΠperceptions and attitudes towards My Clozette. Recommendations to the company management are offered on the basis of the data analysis.
 
   
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