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Other Papers on :Guinness

Other Papers on :Marketing Communications Plans

E/M/51. Marketing strategy and communications plan for Guinness

(2005, 3500 words)

The paper offers a 12-month marketing strategy for Guinness to enhance the consumption of Guinness Draught (GD) and Guinness Draught in Can (GDIC) by Guinness Adopters. The companys performance is analysed and supplied with recommendations on the use of their customer database in marketing strategies. A communication plan is worked out including market targeting, advertising, promotion, sponsorship, etc.



 
   
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