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Other Papers on :Clothing and Apparel Industry

E/M/39. UK fashion retailers: comparative analysis of Laura Ashley and Urban Outfitters

(2005, 2000 words)

The paper presents an overview of the UK fashion retail market focusing on the recent performance of Laura Ashley and Urban Outfitters and providing comparative analysis of their target segments, market positioning, store planning, design concepts, product ranges, brand marketing, customer service, etc.
 
   
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