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Other Papers on :Levi's Co.

Other Papers on :Marketing and Advertising Strategy

E/M/35. Advertising jeans: analysis of target group and marketing strategies

(2005, 3000 words)

The paper studies the effects of jeans advertisements on the target groups buying behaviour discussing the risks involved in the purchase, the role of fashion opinion leaders, the influence of cultural and social values, etc. The evaluation of Levis Anti-fit Campaign in 2004 is made highlighting the aspects behind the companys message and their marketing strategy.
 
   
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