E/M/24. Dissertation + Proposal. Impact of culture on the international marketing

The dissertation aims to evaluate the impact of culture on the international marketing presenting a review of literature on business philosophy, theories of cultural indices, aesthetic values, linguistic influence, consumerism, marketing models, issues of globalisation vs. localisation, etc. Research methods include the analysis of secondary data obtained from printed and online sources including case studies. Conclusions are made about the complications of cross cultural marketing and possible solutions to its problems. The proposal for the dissertation identifies the concept of international marketing, defines the topic, areas, purpose and significance of the study, and outlines research methods.