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Other Papers on :Marketing Research

E/M/21. TEST MARKETING ANALYSIS of DVD.COM

(2005, 1500 words)

DVD.COM, a company selling audio and video CDs over the Internet, conducted a marketing research design to test the effectiveness of a new graphic design for its Website. Firstly, this report provides a comment on the basic research design by analyzing its strengths and weaknesses. Secondly, it compares and evaluates the data based on the results of the experiment. Finally, a recommendation of a modified research design will be presented.
 
   
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