E/M/202. Using one specific enterprise, examine the ways in which it has used the international marketing mix in its overseas operations. Explain the reasoning behind the choices it has made. Suggest any changes it might make to the international marketing mix over the next few years, explain your reasoning

The paper examines the marketing strategies of Coca-Cola presenting the company's overview, and discussing their strategies in the US and international markets. The benefits of the international marketing are highlighted; marketing mix 4P analysis of Coca Cola is performed; the company's objectives are identified within the framework of SMART model.