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Other Papers on :Marketing Research

E/M/19. Market Analysts and Promotional Specialists Incorporated (M. A. P. S)

(2005, 1200 words)

Market Analysts and Promotional Specialists, Incorporated (M.A.P.S.) designed a new marketing research plan for Dixie Brewing Company, who wants to develop a new promotional campaign for improving their beer product competitive position. This report provides an analysis of the research design of the case through the considerations of internal and external validity and the test market. Finally, a new experiment design for producing more interpretable results will be presented.
 
   
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