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Other Papers on :Other Companies

Other Papers on :Services marketing

E/M/196. Individual Report of the Case Study Ï Sullivan Ford Auto World

(2006, 4500 words)

The paper examines the features of car marketing comparing it to the marketing of car services and conducting a case study of Sullivan Ford Auto World with the focus on the problems of quality and customer satisfaction. Recommendations are suggested for the company's management about the marketing of their Service department.
 
   
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