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Other Papers on :Debenhams

Other Papers on :Marketing Mix

Other Papers on :Strategic Marketing Analysis

E/M/187. Debenhams Marketing Analysis

(2006, 3000 words)

The paper reports on Debenhams, offering an overview of their history and background, and conducting analysis using the models of marketing mix and SWOT. Recommendations are suggested about Debenhams' target market, marketing communications strategies, brand positioning, etc.
 
   
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