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Other Papers on :Virgin Group

Other Papers on :Coca-Cola

Other Papers on :Marketing Communications

E/M/178. Comparative Analysis of Marketing Communications Strategies and Mix for the Cola drinks in the UK

(2006, 2500 words)

The paper offers comparative analysis of the marketing communication strategies in Coca Cola, Pepsi and Virgin Cola providing an overview of the soft drink market, examining promotional tools and strategies of each company, and suggesting recommendations to the companies' management. The research is based on the analysis of secondary and primary data obtained through a questionnaire.
 
   
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