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Other Papers on :Relationship Marketing

E/M/174. It is never the responsibility of the buyer to adjust to the style of the seller. Do you agree? Why does this become so much more important when marketing products across national boundaries?

(2006, 976 words)

The paper argues whether sellers should adapt to the requirements of their customers reviewing theoretical approaches to CRM (Customer Relationship Marketing), discussing trade practices in various cultures, and highlighting the challenges of an international marketer as compared to a domestic marketer.
 
   
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