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Other Papers on :Dixon's Group

Other Papers on :Marketing Mix

E/M/16. Dixons Group. From 'Bricks and Mortar' to 'Clicks and Mortar'

(2004, 1500 words)

This paper analyses the Strategies used by Dixons group to become the dominant player in electrical retail market; 7 P's of Marketing Mix of Dixons group; Porters 5 Forces and concludes with recommendations for Dixons to entice more customers to shop online.
 
   
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