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Other Papers on :PepsiCo

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Other Papers on :Advertising

E/M/153. Coca-Cola and Pepsi adverts: creating brand image

(2006, 3500 words)

The paper examines the mechanisms of creating brand images analysing the attractiveness of Coca-Cola and Pepsi adverts to various target audiences, discussing the effects of celebrity endorsement, and reviewing academic approaches to consumer behaviour, attention grabbing, the hierarchy of needs, consumer lifestyle patters, etc.



 
   
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