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Other Papers on :Marks and Spencer

Other Papers on :Consumer Behaviour

E/M/151. Consumer attitudes towards Marks and Spencer: problems and solutions

(2006, 2500 words)

The paper examines the problems currently faced by Marks and Spencer (M&S) presenting an overview of the M&S retail sector, marketing communications, etc. A study is conducted to identify the attitudes of University students towards M&S using primary data collection (questionnaires) and secondary data analysis. Solutions to the problems are recommended on the basis of the research findings.



 
   
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